WP Care ROI Calculators

These calculated projections are assumptions, but have worked in practice with larger WordPress web hosting companies offering WP Care with 1M+ customers.

Tech Support Cost Savings Calculator

See how much reactive support cost WP Maintain prevents by keeping sites proactively updated. Fewer outdated sites means fewer tickets, escalations, emergencies, and lost customers.

Your Numbers

Hosting Fleet & Pricing

Managed WordPress Sites Hosted

WP Maintain Cost / Site / Month ($)Platform license fee

ARPU / Site / Month ($)Avg hosting revenue per WP site

Support Operations

Total WP Support Tickets / Month ({1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0}){1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of sites generating a support ticket per month

{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} Tickets from Outdated SitesCaused by outdated plugins, themes, or core

{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} Escalations / Month{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of sites with tickets requiring senior/specialist attention

{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} Escalations from Outdated SitesEscalations caused by outdated software

{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} Emergency Incidents / Month{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of sites hacked or broken needing immediate response

Avg Ticket Handle Time (min)

Avg Escalation Handle Time (min)

Avg Emergency Incident Time (hrs)Cleanup, restore, debugging

Churn Recovery

# of Hacked Sites Prevented / MonthHacked from outdated software

{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of Those Customers Who Would Cancel

# of Slow Sites Fixed / MonthPerformance issues from outdated software

{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of Those Customers Who Would Cancel

Staff Cost

Fully-Loaded Support Cost / Hour ($)Salary, benefits, tooling, management

Growth Assumptions

Annual Growth Rate ({1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0})YoY growth in sites, tickets, incidents

Annual Savings

Total Reactive Savings

Net Savings (after WPM license)

Support Ticket Savings

Escalation Savings

Emergency Incident Avoidance

Customer Churn Recovery

WPM License Cost

Return on WPM License

Every $1 on License Returns

Cumulative Savings — 5 Years

Savings per Site per Year

Data sources: Patchstack (30,000 hacks/day globally), Hostinger (95{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of vulnerabilities from outdated plugins), Wordfence (20{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} from nulled themes), Rocket.net (20+ plugins per site). All assumptions are conservative — replace with your actual data for precision.

WP Care Upsell Projections Calculator

Model the revenue potential from converting free/base WP Care customers to higher-tier plans. Proof-of-care reports and white-glove support drive organic upsells.

Your Numbers

Fleet & Enrollment

Total WordPress Sites Hosted

{1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of Sites Enrolled in Base/Free WP CareOffered free with hosting or opt-in

Higher-Tier Conversion

Monthly Conversion Rate to Higher-Tier ({1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0}){1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0} of base tier that upgrades each month

Monthly Higher-Tier Churn Rate ({1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0})Customers who cancel higher-tier each month

Higher-Tier Plan Price / Month ($)Includes white-glove support, priority response

Revenue Projections

Monthly Recurring Revenue (MRR)

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Annual Recurring Revenue (ARR)

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Base Tier Enrollment

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New Conversions / Month

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Active Higher-Tier Customers (Y5)

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Avg Revenue per Conversion

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Cumulative ARR — 5 Years

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Year 5 Run-Rate ARR

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Optional: Customer Base Growth Impact

Annual Customer Base Growth ({1b76ad766e0b0f67a36f18a21bb13178bc6d66faaabc6695e431b1c5ebb145c0})If your total sites grow YoY

Year 5 ARR with Customer Growth

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Additional Revenue vs. Stagnant Base

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Default model assumes stagnant customer base (sites stay flat). Use the optional Customer Base Growth section to model revenue impact if your total sites grow YoY. Higher-tier includes white-glove support, priority response, staging environments, and advanced performance optimization per WP Maintain pricing.

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